Expression modes used by consumers in conveying desire for product form: A case study of a car

International Journal of Industrial Ergonomics

Volumn 36, Issue 1, 2006, Pages 3-10

  Chang, Hua Cheng ^a   Lai, Hsin Hsi ^a   Chang, Yu Ming ^a  

^a NATIONAL CHENG KUNG UNIVERSITY   (Taiwan)

Author keywords

Car; Expression modes; Kansei engineering; Latent desire for product form; Product design

Indexed keywords

CUSTOMER SATISFACTION; LINGUISTICS; MARKETING; PLANNING; PRODUCT DEVELOPMENT; VEHICLES;

CAR; EXPRESSION MODES; KANSEI ENGINEERING; LATENT DESIRE FOR PRODUCT FORM;

PRODUCT DESIGN;

ADULT; ARTICLE; CAR; CLASSIFICATION; CONSUMER; CONTROLLED STUDY; EMOTION; ERGONOMICS; FEMALE; FREQUENCY ANALYSIS; HABIT; HUMAN; IMAGINATION; MALE; MARKETING; PRIORITY JOURNAL; TASK PERFORMANCE; TECHNIQUE;

EID: 29944442115     PISSN: 01698141     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ergon.2005.06.004     Document Type: Article

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