Can mobile services facilitate commerce? Findings from the Greek telecommunications market

International Journal of Mobile Communications

Volumn 2, Issue 2, 2004, Pages 188-198

  Mylonakis, John ^a  

^a NATO   (Belgium)

Author keywords

E commerce; E services; Interactive technology; M business; M commerce; Mobile branding; Mobile marketing; Permission marketing; Retail; Strategic business models

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MARKETING; QUALITY OF SERVICE; SECURITY OF DATA; WEBSITES; WIRELESS TELECOMMUNICATION SYSTEMS;

ELECTRONIC SERVICES (E-SERVICES); GREEK TELECOMMUNICATION MARKET; MOBILE BUSINESS (M-BUSINESS); MOBILE COMMERCE (M-COMMERCE); PERMISSION MARKETING;

MOBILE TELECOMMUNICATION SYSTEMS;

EID: 2942729717     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1504/IJMC.2004.004667     Document Type: Article

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