Differentiation in pulp and paper business

Paperi ja Puu/Paper and Timber

Volumn 86, Issue 4, 2004, Pages 251-253

  Lehtonen, Juhani ^a   Lehtonen, Lauri ^a  

^a GloCell Inc

Author keywords

[No Author keywords available]

Indexed keywords

COSTS; HARDWOODS; MECHANICAL PULP; PAPERMAKING; PAPERMAKING MACHINERY; RAW MATERIALS;

FIBER QUALITY GRADES; HARDWOOD FIBERS; PULP WOOD SPECIES;

PAPER AND PULP INDUSTRY;

ABIES; COSTS; HARDWOODS; MECHANICAL PULPS; PAPER INDUSTRY; PAPER MACHINES; PAPER MAKING; PICEA; PULP INDUSTRY; RAW MATERIALS;

EID: 2942659825     PISSN: 00311243     EISSN: None     Source Type: Trade Journal    
DOI: None     Document Type: Article

References (2)

1. Rak, P., Differentiation: The Marketing Spark That Grows Businesses. Don't Be a Marketing Wall-flower, Article from TechyVent/Pittsburgh.
2. Heskett, J., Are Customer Loyalty Initiatives Worth the Investment? HBSWK, March 1. 2004.