The entry of international CPA firms into emerging markets: Motivational factors and growth strategies

International Journal of Accounting

Volumn 35, Issue 1, 2000, Pages 99-119

  Kirsch, Robert J ^a   Laird, Kenneth R ^a   Evans, Thomas G ^b  

^a SOUTHERN CONNECTICUT STATE UNIVERSITY   (United States)

^b UNIVERSITY OF CENTRAL FLORIDA   (United States)

Author keywords

Commonwealth of independent States; Eastern European and Baltic States; International market entry and expansion; International marketing of accounting services; Marketing mix strategies of professional services firms; People's Republic of China

Indexed keywords

EID: 2942655467     PISSN: 10944060     EISSN: None     Source Type: Journal    
DOI: 10.1016/s0020-7063(99)00048-5     Document Type: Article

References (4)

1. Bartlett, C. and S. Ghoshal. 1989. Managing Across Borders: The Transnational Solution. Cambridge, MA: Harvard Business School Press.
2. Cateora, Philip R. 1996. International Marketing. Chicago: Irwin.
3. Czinkota, Michael R. and IIkka A. Ronkainen. 1993. International Marketing Strategy: Environmental Assessment and Entry Strategies. Chicago, IL: Dryden Press.
4. Erriamilli, M. Krishna and C. P. Rao. 1993. "Service Firms' International Entry-mode Choice: A Modified Transaction-Cost Analysis Approach." Journal of Marketing, 57(3): 19-38.