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Volumn , Issue , 2004, Pages 391-399
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Visualizing RFM segmentation
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Author keywords
Customer segmentation; Database marketing; RFM (Recency, Frequency, Monetary) analysis; Visualization
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Indexed keywords
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EID: 2942618798
PISSN: None
EISSN: None
Source Type: Conference Proceeding
DOI: 10.1137/1.9781611972740.36 Document Type: Conference Paper |
Times cited : (11)
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References (9)
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