"We are number one!" The phenomenon of basking-in-reflected-glory and its implications for sports marketing

Sports Marketing and the Psychology of Marketing Communication

Volumn , Issue , 2004, Pages 67-79

  Dalakas, Vassilis ^a   Madrigal, Robert ^b   Anderson, Keri L ^a  

^a BERRY COLLEGE   (United States)

^b UNIVERSITY OF OREGON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 29344449262     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410610003     Document Type: Chapter

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