A linear programming approach for determining optimal advertising policy

IMA Journal of Management Mathematics

Volumn 17, Issue 1, 2006, Pages 83-96

  Ching, Wai Ki ^a   Yuen, Wai On ^a   Ng, Michael K ^b   Zhang, Shu Qin ^a  

^a UNIVERSITY OF HONG KONG   (Hong Kong)

^b HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

Author keywords

Advertising model; Advertising wear out phenomenon; Linear programming; Pulsation advertising policy

Indexed keywords

EID: 29244433525     PISSN: 1471678X     EISSN: 14716798     Source Type: Journal    
DOI: 10.1093/imaman/dpi039     Document Type: Article

References (13)