Maternal communication patterns, advertising attitudes and mediation behaviours in Urban India

Journal of Marketing Communications

Volumn 11, Issue 4, 2005, Pages 247-262

  Mukherji, Jyotsna ^a  

^a TEXAS A AND M INTERNATIONAL UNIVERSITY   (United States)

Author keywords

Advertising attitudes; Cross cultural consumer behaviour; Family communication patterns; India; Mediation behaviours; Television

Indexed keywords

EID: 29144524611     PISSN: 13527266     EISSN: None     Source Type: Journal    
DOI: 10.1080/13527260500167223     Document Type: Article

References (43)

1. Anderson, J. C. & Gerbing, D. W. (1988) Structural equation modeling in practice: a review and recommended two-step approach, Psychological Bulletin, 103, pp. 411-423.
2. Andrews, C. J. (1989) The dimensionality of beliefs towards advertising in general, Journal of Advertising, 18(1), pp. 26-35.
3. Austin, E. W. (1993) Exploring the effects of active parental mediation of television content, Journal of Broadcasting and Electronic Media, 37, pp. 147-158.
4. Bauer, G. E. & Greyser, S. A. (1968) Advertising in American: The Consumer View (Boston: Harvard University Press).
5. Baumrind, D. (1971) Current patterns of parental authority, Developmental Psychology Monographs, 4, pp. 1-103.
6. Boush, D. M., Friestad, M. & Gregory, R. M. (1994) Adolescent skepticism toward TV advertising and knowledge of advertiser tactics, Journal of Consumer Research, 21, pp. 165-175.
7. Carlson, L. & Grossbart, S. (1988) Parental style and consumer socialization of children, Journal of Consumer Research, 15(1), pp. 77-94.
8. Carlson, L., Grossbart, S. & Walsh, A. (1990) Mothers' communication orientation and consumer-socialization tendencies, Journal of Advertising, 19(3), pp. 27-38.
9. Carlson, L., Walsh, A., Laczniak, R. N. & Grossbart, S. L. (1994) Exploring formation of consumer motivations, attitudes and behaviors, Journal of Consumer Affairs, 28(1), pp. 25-53.
10. Corder-Boltz, C. R. (1980) Mediation: the role of significant others, Journal of Communication, 30(3), pp. 106-118.
11. Crosby, L. A. & Grossbart, S. (1984) Parental style segments and concern about children's food advertising, in: J. H. Leigh & C. L. Martin Jr (Eds) Current Issues in Research in Advertising, pp. 43-63 (Ann Arbor, MI: Division of Research, Graduate School of Business Administration, University of Michigan).
12. Desmond, R. J., Singer, J. L., Singer, D. G., Calam, R. & Colimore, K. (1985) Family mediation patterns and television viewing: young children's use and grasp of the medium, Human Communication Research, 11, pp. 461-480.
13. th edn (Englewood Cliffs, NJ: Prentice Hall).
14. Hofstede, G. (1980) Culture's Consequences: Intercultural Differences in Work-related Values (Beverly Hills, CA: Sage Publications).
15. Inamdar, R. & Chandra, M. (2001) Targeting New Consumers, Seminar No. 498, pp. 23-26. Retrieved on 3 October 2002 from http://www.india-seminar.com.
16. Joreskog, K. G. & Sorbom, D. (1998) LISREL 8.2: User's Reference Guide (Chicago, IL: Scientific Software Intercultural).
17. Kakkar, S. (1978) The Inner Worlds: A Psychoanalytic Study of Childhood and Society in India (New Delhi: Oxford University Press).
18. Mackenzie, S. B. & Lutz, R. J. (1989) An empirical examination of the structural antecedents of ad in an advertising pretesting context, Journal of Marketing, 52(2), pp. 48-66.
19. McLeod, J. M. & Chaffee, S. H. (1972) The construction of social reality, in: J. T. Tedechi (Ed.) The Social Influence Process, pp. 50-59 (Chicago, IL: Aldine-Artherton).
20. Malhotra, N. K., Agarwal, J. & Peterson, M. (1996) Methodological issues in cross-cultural marketing research, Intercultural Marketing Review, 13(5), pp. 7-43.
21. Messaris, P. & Kerr, D. (1983) Mothers' comments about TV: relation to family communication patterns, Communication Research, 10, pp. 175-194.
22. Mishra, R. C. (1994) Individualist and collectivist orientations across generation, in: U. Kim, H. C. Triandis, C. Kagitcibasi, S. C. Choi & G. Yoon (Eds) Individualism and Collectivism: Theory, Method, and Application, pp. 225-228 (Thousand Oaks, CA: Sage).
23. Moore, R. L. & Moschis, G. (1981) The role of family communications in consumer learning, Journal of Communications, Autumn 31(4), pp. 42-51.
24. Moschis, G. P. (1985) The role of family communication in consumer learning, Journal of Consumer Research, 11, pp. 898-913.
25. Moschis, G. P., Moore, R. L. & Smith, R. B. (1984) The impact of family communication on adolescent consumer socialization, in: T. Kinnear (Ed.) Advances in Consumer Research, pp. 314-318 (Provo, UT: Association for Consumer Research).
26. Patel-Amin, N. & Power, T. G. (2002) Modernity and childrearing in families of Gujarati Indian adolescence, Intercultural Journal of Psychology, 37(4), pp. 237-245.
27. Pollay, R. W. & Mittal, B. (1993) Here's the beef: factors, determinants, and segments in consumer criticism of advertising, Journal of Advertising, 57, pp. 99-114.
28. Power, T. G., Kobayashi-Winata, H. & Kelley, M. L. (1992) Childrearing patterns in Japan and the United States: a cluster analytic study, International Journal of Behavioral Development, 15(2), pp. 185-205.
29. Ritchie, L. D. (1991) Family communication patterns: an epistemic analysis and conceptual reinterpretation, Communication Research, 18, pp. 548-565.
30. Roland, A. (1998) In Search of Self in India and Japan: Towards a Cross-cultural Psychology (Princeton, NJ: Princeton University Press).
31. Rose, G. M., Bush, V. D, & Kahle, L. (1998) The influence of family communication patterns on parental reactions toward advertising: a cross-cultural advertising, Journal of Advertising, 27(4), pp. 71-85.
32. Rossiter, J. R. (1977) Reliability of a short test measuring children's attitudes towards TV commercials, Journal of Consumer Research, 3, pp. 179-184.
33. Singer, J. G. & Singer, D. G. (1983) Psychologists look at television-cognitive development personality and social policy implications, American Psychologist, 38(7), pp. 826-834.
34. Sinha, J. B. P. (1990) The salient Indian values and their socio-ecological roots, Indian Journal of Social Sciences, 3, pp. 477-488.
35. Sinha, J. B. P., Sinha, T. N., Verma, J. & Sinha, R. B. N. (2001) Collectivism coexisting with individualism; and Indian scenario, Asian Journal of Social Psychology, 4, pp. 133-145.
36. Tidhar, C. E. & Levinsohn, H. (1997) Parental mediation of children's viewing in a changing television environment, Journal of Educational Media, 23(2/3), pp. 141-155.
37. United Nations Economic and Social Commission for Asia and the Pacific (2002) ESCAP Population Data Sheet, http://www.unescap.org/pop/
38. Unnikrishnan, N. (2002) Children in the World of Indian Television, IDRC Report Stories on Research in the Developing World, 23(3), Retrieved 18 October 2002 from http://www.idrc.ca/books/reports/ 13indiat.html.
39. Verma, J. (1999) Collectivism in the cultural perspective: the Indian scene, in: J. C. Lasry, J. Adair & K. Dion (Eds) Latest Contributions to Cross-cultural Psychology, pp. 228-241 (Lisse, The Netherlands: Swets and Zetlinger).
40. Ward, S. (1974) Consumer socialization, Journal of Consumer Research, 1, pp. 1-14.
41. Ward, S., Wackman, D. B. & Wartella, E. (1977) How Children Learn to Buy (Beverly Hills, CA: Sage).
42. Witcher, S. K. (2000) Ad industry review and preview - Asian industry has high hopes for 2001, The Wall Street Journal, 29 December, pp. A. 10.
43. Wong, N., Rindfleisch, A. & Burroughs, J. E. (2003) Do reverse-worded items confound measures in cross-cultural consumer research? The case of the materials values scale, Journal of Consumer Research, 30(1), pp. 72-91.