Up or out - or stay put? Product positioning in an evolving technology environment

Production and Operations Management

Volumn 14, Issue 3, 2005, Pages 362-376

  Jain, Sanjay ^a   Ramdas, Kamalini ^a  

^a NONE

Author keywords

Managing uncertainty; New product development; New product positioning; Technology management

Indexed keywords

EID: 29144517743     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2005.tb00030.x     Document Type: Review

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