The executive growth factor: How Siemens invigorated its customer relationships

Journal of Business Strategy

Volumn 27, Issue 1, 2006, Pages 27-34

  Senn, Christoph ^a,b,c,d  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b UNIVERSITY OF ST GALLEN   (Switzerland)

^c Account Management Center   (United States)

^d Account Management Center   (Switzerland)

Author keywords

Accounts management; Business development; Customer orientation

Indexed keywords

EID: 29144437750     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660610640155     Document Type: Article

References (0)