Relationship marketing in a hospital library

Medical Reference Services Quarterly

Volumn 24, Issue 4, 2005, Pages 89-97

  Enyeart, Amanda L ^a   Weaver, Debbie ^a  

^a CHILDREN S HOSPITAL   (United States)

Author keywords

Hospital libraries; Marketing; Marketing library services

Indexed keywords

COOPERATION; HEALTH SERVICES RESEARCH; HOSPITAL; LIBRARY; MARKETING; ORGANIZATION AND MANAGEMENT; REVIEW; UNITED STATES;

COLORADO; COOPERATIVE BEHAVIOR; HOSPITALS, PEDIATRIC; LIBRARIES, MEDICAL; MARKETING; ORGANIZATIONAL CASE STUDIES;

EID: 28844502419     PISSN: 02763869     EISSN: None     Source Type: Journal    
DOI: 10.1300/J115v24n04_07     Document Type: Review

References (4)

1. Parvatiyar, Atul, and Sheth, Jagdish N. "Customer Relationship Management: Emerging Practice, Process, and Discipline." Journal of Economic and Social Research 3(July 2001): 1-34.
2. Besant, Larry X., and Sharp, Deborah. "Libraries Need Relationship Marketing." Information Outlook 4(March 2000): 17-22.
3. Cohen, Stephen L. "Performance Improvement Through Relationship Building." T+D 58(July 2004): 41-6.
4. Blanchard, Kenneth, and Bowles, Sheldon M. Raving Fans: A Revolutionary Approach to Customer Service. NY: Morrow, 1993.