A snapshot of a successful public relations strategy

American Behavioral Scientist

Volumn 49, Issue 4, 2005, Pages 629-633

  Prasaad, K Sai ^a,c   Raghupathy, Ramya ^b  

^a Convergence Institute of Media Management and Information Technology Studies ^*  (India)

^b Convergence Institute of Media Management and Information Technology Studies ^*

^c Department of Marketing and Management Communications   (India)

Author keywords

Election PR; Political PR; PR in India; Public relations

Indexed keywords

EID: 28744456622     PISSN: 00027642     EISSN: None     Source Type: Journal    
DOI: 10.1177/0002764205280923     Document Type: Review

References (0)