Influences on Post-M&A Corporate Visual Identity Choices

Corporate Reputation Review

Volumn 8, Issue 2, 2005, Pages 136-144

  Brooks, Mary R ^a   Rosson, Philip J ^a   Gassmann, Horand I ^a  

^a DALHOUSIE UNIVERSITY   (Canada)

Author keywords

advertising; brand; communications; corporate branding; corporate names and logos; corporate visual identity systems; e communication; identity; image; intangibles; mergers and acquisitions; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 28744436001     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540245     Document Type: Article

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