Managing financial variation: Insights into the finance/marketing interface

Managerial Finance

Volumn 23, Issue 10, 1997, Pages 22-40

  Locander, William B ^a   Goebel, Daniel J ^a  

^a UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 28644442995     PISSN: 03074358     EISSN: 17587743     Source Type: Journal    
DOI: 10.1108/eb018649     Document Type: Article

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