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Volumn 2, Issue 1, 1999, Pages 1-23

Increasing the Focus on "Place" in the Marketing Mix for Facility Dependent Sport Services

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EID: 28244457242     PISSN: 14413523     EISSN: None     Source Type: Journal    
DOI: 10.1016/S1441-3523(99)70087-2     Document Type: Article
Times cited : (41)

References (19)
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    • Leicester University Press, Leicester, UK
    • Bale J. Landscapes of modern sport (1994), Leicester University Press, Leicester, UK
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    • Bale, J.1
  • 4
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    • Servicescapes: The impact of physical surrounding on customers and employees
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    • Bitner, M.J.1
  • 6
    • 51749113540 scopus 로고    scopus 로고
    • Remote control games
    • Brown T. Remote control games. Herald Sun (1996, September 9) 15
    • (1996) Herald Sun , pp. 15
    • Brown, T.1
  • 10
    • 0004214197 scopus 로고
    • Columbia University Press, New York
    • Guttmann A. Sports spectators (1986), Columbia University Press, New York
    • (1986) Sports spectators
    • Guttmann, A.1
  • 11
    • 0043181225 scopus 로고
    • Advertising strategies for service firms
    • Surprenant C. (Ed), American Marketing Association, Chicago
    • Legg D., and Baker J. Advertising strategies for service firms. In: Surprenant C. (Ed). Add value to your service (1987), American Marketing Association, Chicago 163-168
    • (1987) Add value to your service , pp. 163-168
    • Legg, D.1    Baker, J.2
  • 12
    • 0002737581 scopus 로고
    • Searching for sociability in the stands: A theory of sports spectating
    • Melnick M.J. Searching for sociability in the stands: A theory of sports spectating. Journal of Sport Management 7 (1993) 44-60
    • (1993) Journal of Sport Management , vol.7 , pp. 44-60
    • Melnick, M.J.1
  • 13
    • 6344247463 scopus 로고
    • Characteristics of sport marketing
    • Lewis G., and Appenzeller H. (Eds), The Michie Co, Charlottesville, VA
    • Mullin B.J. Characteristics of sport marketing. In: Lewis G., and Appenzeller H. (Eds). Successful sport management (1985), The Michie Co, Charlottesville, VA 101-123
    • (1985) Successful sport management , pp. 101-123
    • Mullin, B.J.1
  • 17
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    • Delivering quality service in professional sport
    • Shilbury D. Delivering quality service in professional sport. Sport Marketing Quarterly 3 1 (1994) 29-35
    • (1994) Sport Marketing Quarterly , vol.3 , Issue.1 , pp. 29-35
    • Shilbury, D.1
  • 18
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    • The importance of servicescapes in leisure service settings
    • Wakefield K.L., and Blodgett J.G. The importance of servicescapes in leisure service settings. Journal of Services Marketing 8 3 (1994) 66-76
    • (1994) Journal of Services Marketing , vol.8 , Issue.3 , pp. 66-76
    • Wakefield, K.L.1    Blodgett, J.G.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.