Intangible balls

Business Strategy Review

Volumn 16, Issue 2, 2005, Pages 39-44

  Yang, Deli ^a   Sonmez, Mahmut ^b  

^a BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27844597473     PISSN: 09556419     EISSN: 14678616     Source Type: Journal    
DOI: 10.1111/j.0955-6419.2005.00361.x     Document Type: Review

References (7)

1. Attridge, D. J.M. (2001), "Lucky, lucky Arsenal: Infringing uses of trade marks", Intellectual Property Quarterly, Issue 4.
2. Euchner, C.C. (1993), Playing the Field: Why Sport Teams Move and Cities Fight to Keep Them, The Johns Hopkins University Press.
3. Mason, D. S. (1999), "What is the sports product and who buys it? The marketing of professional sports leagues", European Journal of Marketing, 33 (3/4).
4. Taylor, R. (1992), Football and its Fans: Supporters and Their Relations with the Game, Leicester University Press.
5. Walvin, J. (1994), The People's Game: A History of Football, Mainstream Publishing.
6. Yang, D. (2003), Intellectual Property and Doing Business in China, Pergamon/Elsevier.
7. Yang, D., Sonmez, M. and Bosworth, D. (2004), "Intellectual property abuses: How should multinationals respond?" Long Range Planning, 37 (5).