Architectonics of McDonald's cohabitation with Wal-Mart: An exploratory study of ethnocentricity

Critical Perspectives on International Business

Volumn 1, Issue 4, 2005, Pages 241-262

  Boje, David ^a   Enríquez, Esther ^a,b   González, M Teresa ^a   MacÍas, Eduardo ^a,b  

^a NEW MEXICO STATE UNIVERSITY   (United States)

^b School of Education   (United States)

Author keywords

Ethnocentrism; International organizations; Narratives; Organizational theory

Indexed keywords

EID: 27844514663     PISSN: 17422043     EISSN: None     Source Type: Journal    
DOI: 10.1108/17422040510640725     Document Type: Review

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