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Volumn 33, Issue , 1996, Pages 186-191

Advertising on the world wide web: Issues and policies for not-for-profit organizations

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EID: 27844455713     PISSN: 00447870     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article
Times cited : (3)

References (22)
  • 2
    • 84934979622 scopus 로고
    • Public Management Information Systems: Theory and Prescription
    • Bozeman, B. and Bretschneider, S. (1986). Public Management Information Systems: Theory and Prescription. Public Administration Review. 46. p. 475-487.
    • (1986) Public Administration Review , vol.46 , pp. 475-487
    • Bozeman, B.1    Bretschneider, S.2
  • 7
    • 0002720703 scopus 로고    scopus 로고
    • A New Marketing Paradigm for Electronic Commerce
    • Paper submitted
    • Hoffman, D.L. and Novak, T.P. (1996). A New Marketing Paradigm for Electronic Commerce. Paper submittedto The Information Society. Available at: 〈http://www2000.ogsm.vanderbilt.edu/novak/new.marketing.paradigm.htm1
    • (1996) The Information Society
    • Hoffman, D.L.1    Novak, T.P.2
  • 8
    • 84966554636 scopus 로고
    • Commercial Scenarios for the Web: Opportunities and Challenges
    • Huffman, D.L. and Novak, T.P., and Chatterjee, C. (1995). Commercial Scenarios for the Web: Opportunities and Challenges. Journal of Computer Mediated Communication. 1(3). Available at: 〈http://shum.huji.ac.il jcmc/ vol1/issue3/hoffman.htm1〉.
    • (1995) Journal of Computer Mediated Communication , vol.1 , Issue.3
    • Huffman, D.L.1    Novak, T.P.2    Chatterjee, C.3
  • 9
    • 27844589786 scopus 로고    scopus 로고
    • Internet Solutions
    • Internet Solutions. (1996). Internet Statistics - Estimated. Available at: 〈http://www.netree.com/netbin/internetstats〉
    • (1996) Internet Statistics - Estimated
  • 12
    • 27844597063 scopus 로고
    • Caught in the clickstream
    • Leonard, A. (1995). Caught in the clickstream. Web Review. 8 Available at: 〈http://gnn.com/wr/features/advert/index.htm1〉
    • (1995) Web Review , vol.8
    • Leonard, A.1
  • 14
    • 27844494070 scopus 로고
    • Partington, A. (Ed). NY: Oxford University Press
    • Orwell, G. in Partington, A. (Ed). (1992). The Oxford Dictionary of Quotations. NY: Oxford University Press, p. 501.
    • (1992) The Oxford Dictionary of Quotations , pp. 501
    • Orwell, G.1
  • 16
    • 0003130477 scopus 로고    scopus 로고
    • Advertising Webonomics 101
    • 4.02
    • Schwartz, E.I. (1996). Advertising Webonomics 101. Wired. 4.02. p. 74
    • (1996) Wired , pp. 74
    • Schwartz, E.I.1
  • 17
    • 27844459311 scopus 로고    scopus 로고
    • Schlag, S. (1996, January). [Interview with C. DelGrande, Senior Vice President, Interealty Corp.]. Unpublished interview data
    • Schlag, S. (1996, January). [Interview with C. DelGrande, Senior Vice President, Interealty Corp.]. Unpublished interview data.
  • 19
    • 27844547869 scopus 로고
    • Working Group on Internet Advertising. The Coalition for Networked Information. (1994). Electronic billboards on the digital superhighway. Available at: 〈http://www.cni.org/projects/advertising/www/adpaper.htm1〉
    • (1994) Electronic Billboards on the Digital Superhighway
  • 20
    • 27844504587 scopus 로고    scopus 로고
    • World Wide Web Consortium (W3C). (1996). About the Web. Available at: 〈http://www.w3.org/pub/WWW/WWW/〉.
    • (1996) About the Web
  • 21
    • 27844480891 scopus 로고    scopus 로고
    • See also W3C. (1996). A Little History. Available at 〈http://www.w3.org/pub/WWW/History.htm1〉.
    • (1996) A Little History


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.