메뉴 건너뛰기




Volumn 10, Issue 2, 1996, Pages 218-236

Ethics and identity in global market research

(1)  Maxwell, Richard a  

a NONE

Author keywords

Difference; Ethics; Globalization; Identity; Market research; Surveillance

Indexed keywords


EID: 27744537701     PISSN: 09502386     EISSN: 14664348     Source Type: Journal    
DOI: 10.1080/09502389600490131     Document Type: Article
Times cited : (6)

References (24)
  • 3
    • 79960293114 scopus 로고
    • trans. R. Nice, London: Sage
    • _ (1993) Sociology in Question, trans. R. Nice, London: Sage.
    • (1993) Sociology in Question
  • 5
    • 0347264236 scopus 로고
    • The dilemma of legitimacy
    • W. Connolly (ed.) New York: New York University Press
    • Connolly, W. (1984) 'The dilemma of legitimacy', in W. Connolly (ed.) Legitimacy and the State, New York: New York University Press.
    • (1984) Legitimacy and the State
    • Connolly, W.1
  • 8
    • 0004236696 scopus 로고
    • Minneapolis: University of Minnesota Press
    • _ (1995) The Ethos of Pluralization, Minneapolis: University of Minnesota Press.
    • (1995) The Ethos of Pluralization
  • 14
    • 33750130567 scopus 로고
    • True enough: To the physicist
    • trans. Michael Hamburger, quoted in N. Elias, London: Blackwell
    • Goethe, J. W. (1991) 'True enough: to the physicist', trans. Michael Hamburger, quoted in N. Elias, The Society of Individuals, London: Blackwell.
    • (1991) The Society of Individuals
    • Goethe, J.W.1
  • 15
    • 85050832528 scopus 로고
    • In the laboratories of desire: Advertising as an intermediary between products and consumers
    • trans. Liz Libbrecht
    • Hennion, A. and Meadel, C. (1993) 'In the laboratories of desire: advertising as an intermediary between products and consumers', trans. Liz Libbrecht, Reseaux: The French Journal of Communication 1(2): 169-92.
    • (1993) Reseaux: The French Journal of Communication , vol.1 , Issue.2 , pp. 169-192
    • Hennion, A.1    Meadel, C.2
  • 19
    • 0002163353 scopus 로고
    • The image is gold - Value, the audience commodity, and fetishism
    • Spring/Summer
    • Maxwell, R. (1991) 'The image is gold - value, the audience commodity, and fetishism', Journal of Film and Video 43(1 and 2), Spring/Summer: 29-45.
    • (1991) Journal of Film and Video , vol.43 , Issue.1-2 , pp. 29-45
    • Maxwell, R.1
  • 21
    • 0030533842 scopus 로고    scopus 로고
    • Out of kindness and into difference: The value of global market research
    • January
    • _ (1996a) 'Out of kindness and into difference: the value of global market research', Media, Culture and Society 18(1), January.
    • (1996) Media, Culture and Society , vol.18 , Issue.1
  • 22
    • 85033042183 scopus 로고    scopus 로고
    • Technologies of national desire
    • M. J. Shapiro and H. Alker Jun. (eds) University of Minnesota Press
    • _ (1996b) Technologies of national desire', in M. J. Shapiro and H. Alker Jun. (eds) Territorial Identities and Global Flows. University of Minnesota Press.
    • (1996) Territorial Identities and Global Flows
  • 23
    • 0010146103 scopus 로고    scopus 로고
    • in press Minneapolis: University of Minnesota Press
    • Shapiro, M. J. (in press) Violent Cartographies, Minneapolis: University of Minnesota Press.
    • Violent Cartographies
    • Shapiro, M.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.