Marketing strategies for digital library services

Library Review

Volumn 54, Issue 6, 2005, Pages 342-345

  Henderson, Kay ^a  

^a UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Digital libraries; Marketing; Relationship marketing

Indexed keywords

EID: 27644508447     PISSN: 00242535     EISSN: None     Source Type: Journal    
DOI: 10.1108/00242530510605467     Document Type: Review

References (8)

1. Chowdhury, G.G. and Chowdhury, S. (2002), Introduction to Digital Libraries, Facet, London
2. de Sáez, E. (1993), Marketing Concepts for Libraries and Information Services, Library Association Publishing, London.
3. Goldsmith, R.E. (1999), "The personalised marketplace: Beyond the 4Ps", Marketing Intelligence & Planning, Vol. 17 No. 4, pp. 178-85
4. Gorman, G.E. (Editor) (2002), International Yearbook of Library and Information Management 2002-2003: The Digital Factor in Library and Information Services
5. Grönroos, C. (1994), "Relationship Marketing: Strategic and tactical implications", Management Decision, Vol. 34 No. 3, pp. 5-14
6. Hughes, L. M. (2004), Digitizing Collections: Strategic Issues for the Information Manager, Facet, London
7. Knox, S. et al. (2003), Customer Relationship Management: Perspectives from the Marketplace, Butterworth, Oxford
8. Van Steenderen and Van Tiggelen (1997), "Verwende klant en hij blift je trouw! Klantenbinding door relatiemarketing" Bibliotheekblad, Vol. 2, pp. 6-9