Community: A hidden value in the advertising effectiveness awards

Journal of Advertising Research

Volumn 36, Issue 4, 1996, Pages 64-75

  Wright Isak, Christine ^a   Faber, Ronald J ^b,c  

^a Young and Rubicam Inc

^b Department of Mass Communication ^*

^c UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27644478481     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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