Evaluating the impact of the online sales channel on customer profitability

Proceedings of the Annual Hawaii International Conference on System Sciences

Volumn , Issue , 2005, Pages 171-

  Boehm, Martin ^a   Gensler, Sonja ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; INFORMATION TECHNOLOGY; INTERNET; SALES;

MULTI-CHANNEL MANAGEMENT STRATEGIES; ONLINE CUSTOMERS; PROFITABILITY; SELF-SELECTION BIAS;

ONLINE SYSTEMS;

EID: 27544453148     PISSN: 15301605     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (0)