Stalling HIV through social marketing: Prospects in Pakistan

Journal of the Pakistan Medical Association

Volumn 55, Issue 7, 2005, Pages 294-298

  Husain, Sara ^a   Shaikh, Babar T ^a  

^a DOW UNIVERSITY OF HEALTH SCIENCES   (Pakistan)

Author keywords

[No Author keywords available]

Indexed keywords

CONTRACEPTION; DECISION MAKING; DISEASE PREDISPOSITION; DISEASE TRANSMISSION; FAMILY PLANNING; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; PAKISTAN; PATIENT ATTITUDE; PATIENT EDUCATION; PREVALENCE; PROGRAM DEVELOPMENT; PUBLIC HEALTH; REVIEW; SEX DIFFERENCE; SOCIAL MARKETING; ARTICLE; ATTITUDE TO HEALTH; MALE; METHODOLOGY;

HEALTH BEHAVIOR; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HIV INFECTIONS; HUMANS; MALE; PAKISTAN; PATIENT EDUCATION; PROGRAM DEVELOPMENT; SOCIAL MARKETING;

EID: 27144551777     PISSN: 00309982     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

References (40)

1. Khan OA, Hyder AA. Responses to an emerging threat: HIV/AIDS policy in Pakistan. Health Policy Plan 2001;16:214-8.
2. Shah SA. Epidemiology of HIV/AIDS. In: Right-Based Approach to HIV care and support; 2004; Karachi; 2004.
3. Hyder AA, Khan OA, Shah SA, Memon MA, Khanani MR, Ali S. Sub-national response in HIV/AIDS: a case study in AIDS prevention and control from Sindh province, Pakistan. Public Health 1999;113:39-43.
4. Epidemiological Fact Sheets on HIV/AIDS and Sexually Transmitted Infections: Pakistan 2002: UNAIDS http://www.unaids.org/en/other/ functionalities/ ViewDocument.asp [Last accessed on 5/3/2004].
5. Issue Brief HIV/AIDS South Asia Region -Pakistan. In: The World Bank Group 2002 http://lnweb18.worldbank.org/sar/sa.nsf/Countries/Pakistan/ 404E98A008CCD10F85256DC500278B4A?OpenDocument [Last accessed on 3/3/2004].
6. Kazi BM, Ghaffar A, Salman M. Health care systems in transition III. Pakistan, Part I. Pakistan's response to HIV-AIDS. J Public Health Med 2000;22:43-47.
7. Hyder AA, Khan OA. HIV/AIDS in Pakistan: the context and magnitude of an emerging threat. Journal of Epidemiology and Community Health 1998;52:579-85.
8. Gibney L, DiClemente RJ, Vermund SH, editors. Preventing HIV in Developing Countries: Biomedical and Behavioral Approaches: Kluwer Academic/Plenum Publishers; 1999.
9. Gilks CF. HIV care in non-industrialised countries. Br Med Bull 2001;58:171-86.
10. Opuni M, Bertozzi S, Izazola JA, Gutierrez JP, McGreevey W. Resources for HIV/AIDS prevention and care. AIDS 2002;16 Suppl 4:S53-60.
11. Lamptey PR, Price JE. Social marketing sexually transmitted disease and HIV prevention: a consumer-centered approach to achieving behaviour change. AIDS 1998;12 (S)2:S1-9.
12. Montazeri A. Social marketing: a tool not a solution. J R Soc Health 1997;117:115-8.
13. Social Marketing Helps Eliminate Iodine Deficiency in Pakistan. In: PSI Profile http://www.psi.org/resources/pubs/salt.html [Last accessed on 10/3/2004]; 2004.
14. The Green Star Network: Social Marketing Reproductive Health Services in Pakistan. Washington D.C: Population Services International http://www.psi.org/ resources/pubs/GreenStar.pdf [Last accessed on 1/2/2004]; 2000.
15. What is Social Marketing? Washington D.C: Population Services International http://www.psi.org/resources/pubs/what_is_smEN.pdf [Last accessed on 11/3/2004]; 2003.
16. Kotler P, Roberto N, Lee N. Social Marketing: improving the quality of life. 2nd edition ed. California: Sage Publications; 2002.
17. Misconceptions, folk beliefs, denial hinder risk perception among young Zambian Men. Washington: Population Services International; 2003.
18. Jacobs B, Kambugu FS, Whitworth JA, Ochwo M, Pool R, Lwanga A, et al. Social marketing of pre-packaged treatment for men with urethral discharge (Clear Seven) in Uganda. Int J STD AIDS 2003;14:216-21.
19. Social marketing: making condoms available to communities. An interview with Duncan Earle. Aidscaptions 1994;1:27-30.
20. Social marketing - playing an important role in public health. Soc Mark Update 1997;1:3.
21. Situation analysis of Social Marketing of contraceptive in Pakistan. Islamabad: Multi-Donor Support Unit for Social Action Programme; 2000.
22. Price N. The performance of social marketing in reaching the poor and vulnerable in AIDS control programs. Health Policy Plan 2001;16:231-9.
23. Stallworthy G, Meekers D. An analysis of unit costs in selected condom social marketing programs 1990-1996. Washington D.C: Population Services International; 1998.
24. Harvey PD. The impact of condom prices on sales in social marketing programs. Psychol Stud Popul Fam Plan 1994;25:52-8.
25. Rimon JG. HIV/AIDS and Behavior Change Communication. In: The Communication Initiative http://www.comminit.com/hotfive_joserimon.html [Last accessed on 12/2/2004].
26. Kincaid DL, Whitney EE, Shahjahan M. Impact of the Shabuj Sathi television drama of Bangladesh: Key findings: Center for Communication Programs Johns Hopkins University http://www.jhuccp.org/asia/bangladesh/keyfind2.doc [Last accessed on 7/2/2004]; 2000.
27. Fox I. Soap operas and social marketing: the PCI strategy. Almanac 1996-1997:115-7.
28. Luthra R. Contraceptive social marketing in the third world: a case of multiple transfer. Gazette 1991;47:159-76.
29. Bonell C, Imrie J. Behavioural interventions to prevent HIV infection: rapid evolution, increasing rigour, moderate success. Br Med Bull 2001;58:155-70.
30. Bhattacharya G. Sociocultural and behavioral contexts of condom use in heterosexual married couples in India: challenges to the HIV prevention program. Health Educ Behav 2004;31:101-17.
31. Cabral RJ, Galavotti C, Armstrong K, Morrow B, Fogarty L. Reproductive and contraceptive attitudes as predictors of condom use among women in an HIV prevention intervention. Women Health 2001;33:117-32.
32. Campbell C. Why HIV prevention programmes fail. BMJ 2003;11:437-80.
33. HIV/AIDS or Not: Something Must Kill Man. Obstacles to behaviour change in the face of HIV/AIDS infections in Nigeria. In. Ibadan, Nigeria: Development Policy Konsult http://nav.to/multisec [Last accessed on 10/2/2004].
34. Sheikh NS, Sheikh AS, Shan RU, Sheikh AA. Awareness of HIV and AIDS among fishermen in coastal areas of Balochistan. J Coll Physici Surg Pak 2003;3:192-4.
35. Meursing K, Sibindi F. HIV counselling - a luxury or necessity? Health Policy Plan 2000;15:17-23.
36. Sellers DE, McGraw SA, McKinlay JB. Does the promotion and distribution of condoms increase teen sexual activity? Evidence from an HIV prevention program for Latino youth. Am J Public Health 1994;84:1952-9.
37. Holmes KK, DeLay PR, Cohen MS. Control of Sexually Transmitted Diseases A Handbook for the Design and Management of Programs. Durham, North Carolina: The AIDSCAP Electronic Library http://www.fhi.org/NR/rdonlyres/ ecthz5az2nxddqh2bpfdapfocmvpdcv7ut6x mpfypx45quyqxelnfjg317trdypebgmpvflpkkna3a/ controlstdcdv.pdf [Last accessed on 5/2/2004].
38. World Development Report 1993: Investing in Health. Washington: World Bank; 1993.
39. Gilson L, Mkanje R, Grosskurth H, Mosha F, Picard J, Gavyole A, et al. Cost-effectiveness of improved treatment services for sexually transmitted diseases in preventing HIV-1 infection in Mwanza Region, Tanzania. Lancet 1997;350:1805-9.
40. Meerding WJ, Meester EI, Korenromp EJ, Habbema JDF. Cost-effectiveness of HIV interventions in developing countries. In: 2nd International Health Economics Association; 1999; Rotterdam; 1999.