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Strategic Direction
Volumn 21, Issue 10, 2005, Pages 12-14
P&G groomed for global dominance: Gillette strives for cutting-edge expertise
[No Author Info available]
Author keywords

Acquisitions and mergers; Competitive advantage; Consumer research; Customer satisfaction; Product testing; Quality management
Indexed keywords

EID: 26944498573     PISSN: 02580543     EISSN: None     Source Type: Journal    
DOI: 10.1108/02580540510626655     Document Type: Article
Times cited : (1)
References (3)
  • 1
    • 26944479004 scopus 로고    scopus 로고
    • "Six rules to become simply better"
    • Autumn, ISSN: 0955-6419
    • Barwise, P. and Meehan, S. (2004), "Six rules to become simply better", Business Strategy Review, Vol. 15 No. 3, Autumn, pp. 25-31, ISSN: 0955-6419.
    • (2004) Business Strategy Review , vol.15 , Issue.3 , pp. 25-31
    • Barwise, P.1    Meehan, S.2
  • 2
    • 2442652764 scopus 로고    scopus 로고
    • "A close shave"
    • May, ISSN: 0033-524X
    • Juran, J.M. (2004), "A close shave", Quality Progress, Vol. 37 No. 5, May, pp. 41-3, ISSN: 0033-524X.
    • (2004) Quality Progress , vol.37 , Issue.5 , pp. 41-43
    • Juran, J.M.1
  • 3
    • 84905092761 scopus 로고    scopus 로고
    • "P&G scales up global ambitions"
    • 3 February, ISSN: 0141-9285
    • Mitchell, A. (2005), "P&G scales up global ambitions", Marketing Week, 3 February, pp. 24-7, ISSN: 0141-9285.
    • (2005) Marketing Week , pp. 24-27
    • Mitchell, A.1

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.