A typology of Web site objectives in high technology business markets

Marketing Intelligence & Planning

Volumn 19, Issue 2, 2001, Pages 82-87

  Mcnaughton, Rod B ^a  

^a UNIVERSITY OF OTAGO   (New Zealand)

Author keywords

Business to business marketing; Internet; Marketing communications

Indexed keywords

EID: 26844481471     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110385318     Document Type: Article

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