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Volumn 24, Issue 3, 2005, Pages 81-92

Marketing the hospital library

Author keywords

Hospital libraries; Information services; Library administration; Library services; Marketing; Medical libraries

Indexed keywords

ECONOMICS; FINANCIAL MANAGEMENT; HUMAN; HUMAN RELATION; INFORMATION SERVICE; LIBRARY; ORGANIZATION AND MANAGEMENT; PUBLIC RELATIONS; REVIEW; UNITED STATES;

EID: 26844465574     PISSN: 02763869     EISSN: None     Source Type: Journal    
DOI: 10.1300/J115v24n03_07     Document Type: Review
Times cited : (8)

References (13)
  • 1
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    • Marketing Without Much Money
    • October
    • Siess, Judith. "Marketing Without Much Money." Information Outlook 8(October 2004): 28-31.
    • (2004) Information Outlook , vol.8 , pp. 28-31
    • Siess, J.1
  • 2
    • 26844540662 scopus 로고    scopus 로고
    • What is Marketing in Libraries? Concepts, Orientations, and Practices
    • November
    • Gupta, Dinesh K., and Jambhekar, Ashok. "What is Marketing in Libraries? Concepts, Orientations, and Practices." Information Outlook 6(November 2002): 24-30.
    • (2002) Information Outlook , vol.6 , pp. 24-30
    • Gupta, D.K.1    Jambhekar, A.2
  • 3
    • 0001929383 scopus 로고    scopus 로고
    • How to Write a Marketing Plan
    • June
    • Kassel, Amelia. "How to Write a Marketing Plan." Marketing Library Services 13(June 1999): 6.
    • (1999) Marketing Library Services , vol.13 , pp. 6
    • Kassel, A.1
  • 4
    • 26844531920 scopus 로고    scopus 로고
    • Marketing Information Products for Your Library/Organization. From Nickels and Dimes to Dollars
    • Paper presented May 5-7, New York State Academy of Fire Science, Montour Falls, NY
    • Kelly, Ann Swing. "Marketing Information Products for Your Library/Organization. From Nickels and Dimes to Dollars." Paper presented at the inFIRE Annual Conference, May 5-7, 1999, New York State Academy of Fire Science, Montour Falls, NY.
    • (1999) InFIRE Annual Conference
    • Kelly, A.S.1
  • 5
    • 26844436344 scopus 로고    scopus 로고
    • Guerrilla Marketing: Agile Advertising of Information Services
    • February
    • Tompson, Sara. "Guerrilla Marketing: Agile Advertising of Information Services." Information Outlook 7(February 2003): 26-9.
    • (2003) Information Outlook , vol.7 , pp. 26-29
    • Tompson, S.1
  • 6
    • 5044248011 scopus 로고    scopus 로고
    • Wireless Networks Connect Libraries to a Mobile Society
    • October
    • Breeding, Marshall. "Wireless Networks Connect Libraries to a Mobile Society." Computers in Libraries 23(October 2004): 29-31.
    • (2004) Computers in Libraries , vol.23 , pp. 29-31
    • Breeding, M.1
  • 7
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    • Marketing: Realistic Tips for Planning and Implementation in Special Libraries
    • November
    • Kassel, Amelia. "Marketing: Realistic Tips for Planning and Implementation in Special Libraries." Information Outlook 6(November, 2002): 6-10.
    • (2002) Information Outlook , vol.6 , pp. 6-10
    • Kassel, A.1
  • 8
    • 0035039939 scopus 로고    scopus 로고
    • Library Marketing: Eight Ways to Get Unconventionally Creative
    • January/February
    • Dworkin, Kristine D. "Library Marketing: Eight Ways to Get Unconventionally Creative." Online 25(January/February 2001): 52-4.
    • (2001) Online , vol.25 , pp. 52-54
    • Dworkin, K.D.1
  • 9
    • 0037269570 scopus 로고    scopus 로고
    • Consumer Health Library Websites: Great Marketing Tools
    • January
    • Babish, Jo-Ann. "Consumer Health Library Websites: Great Marketing Tools." National Network 27(January 2003): 6-7.
    • (2003) National Network , vol.27 , pp. 6-7
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  • 10
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    • Four Steps I Took that Transformed my Solo Corporate Library
    • September/October
    • Nielsen, Tom. "Four Steps I Took that Transformed my Solo Corporate Library." Marketing Library Services 16(September/October 2002) 7-8.
    • (2002) Marketing Library Services , vol.16 , pp. 7-8
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  • 11
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    • Chat Reference Service in Medical Libraries: Pan 1 - An Introduction
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    • Dee, Cheryl R. "Chat Reference Service in Medical Libraries: Pan 1 - An Introduction." Medical Reference Services Quarterly 22(Summer 2003): 1-13.
    • (2003) Medical Reference Services Quarterly , vol.22 , pp. 1-13
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  • 12
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    • Dee, Cheryl R. "Chat Reference Service in Medical Libraries: Part 2 - Trends in Medical School Libraries." Medical Reference Services Quarterly 22(Summer 2003): 15-24.
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  • 13
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    • February 1
    • Levinson, Jay Conrad. "Inform First, Ask Questions Later." America's Network 105(February 1, 2001): 72.
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.