Coca-Cola's marketing challenges in Brazil: The Tubaínas war

Thunderbird International Business Review

Volumn 47, Issue 2, 2005, Pages 231-254

  Gertner, David ^a   Gertner, Rosane ^a   Guthery, Dennis ^b  

^a PACE UNIVERSITY   (United States)

^b Thunderbird ^*  (United States)

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EID: 26644471525     PISSN: 10964762     EISSN: 15206874     Source Type: Journal    
DOI: 10.1002/tie.20050     Document Type: Review

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