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Volumn , Issue , 2005, Pages 279-307

Cracking the consumer code: Advertisers, anxiety, and surveillance in the digital age

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EID: 26644464214     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter
Times cited : (26)

References (35)
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    • Advertising Age, 19 July: M-27
    • Advertising Age. 1982. ‘Direct Marketing.’ 19 July: M-27.
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  • 3
    • 0010097383 scopus 로고
    • New York: Oxford University Press
    • Barnauw, E. 1970.The Image Empire.New York: Oxford University Press.
    • (1970) The Image Empire
    • Barnauw, E.1
  • 4
    • 34547519621 scopus 로고    scopus 로고
    • CNN.com
    • CNN.com. 2003. ‘Preferences.’ http://www.cnn.com/services/preferences/
    • (2003) Preferences
  • 22
    • 84966806866 scopus 로고    scopus 로고
    • 4 Feb 40. MMI Product Placement. 2003
    • Mitchell, A. 2003. ‘Advertising Futures.’Brand Strategy.4 Feb 40. MMI Product Placement. 2003. http://www.mmiproductplacement.com/benefits.htm.
    • (2003) Advertising Futures.Brand Strategy
    • Mitchell, A.1
  • 26
    • 0003044134 scopus 로고
    • Examining change in the long-term context of culture and politics
    • J.M. Pennings, ed., San Francisco: Jossey Bass
    • Pettigrew, A. 1985. ‘Examining Change in the Long-term Context of Culture and Politics.’ In J.M. Pennings, ed., Organizational Strategy and Change, 268-318. San Francisco: Jossey Bass.
    • (1985) Organizational Strategy and Change , pp. 268-318
    • Pettigrew, A.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.