Customer relationships in the e-economy: Mutual friends or just a veneering?

Qualitative Market Research

Volumn 8, Issue 4, 2005, Pages 454-469

  Ayios, Angela ^a   Harris, Lisa ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Call centres; Change management; Electronic commerce; Relationship marketing; Trust

Indexed keywords

EID: 26644463221     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522750510619805     Document Type: Article

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