Coordination and cooperation in manufacturer - Retailer supply chains

Lecture Notes in Artificial Intelligence (Subseries of Lecture Notes in Computer Science)

Volumn 3327, Issue , 2004, Pages 174-186

  Huang, Zhimin ^a   Li, Susan X ^a  

^a ADELPHI UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

INVESTMENTS; MARKETING; SALES; SUPPLY CHAINS;

ADVERTISING PROGRAMS; RETAILER SUPPLY CHAINS;

INDUSTRIAL ECONOMICS; GAME THEORY;

ADVERTISING EXPENDITURES; ADVERTIZING; ADVERTIZING SCHEME; CONSUMER GOOD INDUSTRY; CONSUMER GOODS; COOPERATIVE ADVERTISINGS; LOCAL ADVERTIZING; RETAILER SUPPLY CHAINS; STACKELBERG EQUILIBRIUM;

EID: 26444511047     PISSN: 03029743     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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