Contrasts in presidential campaign commercials of 2004

American Behavioral Scientist

Volumn 49, Issue 2, 2005, Pages 279-313

  Devlin, L Patrick ^a  

^a UNIVERSITY OF RHODE ISLAND   (United States)

Author keywords

2004 presidential campaign; Advertising; Television

Indexed keywords

EID: 26444462487     PISSN: 00027642     EISSN: None     Source Type: Journal    
DOI: 10.1177/0002764205279414     Document Type: Review

References (25)

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2. Carey, J. (2004, November 19). Interview with John Carey, media analyst for The Media Fund, Washington, DC.
3. Devlin, L. P. (2001). Contrasts in presidential campaign commercials of 2000. American Behavioral Scientist, 44, 2338-2369.
4. Donilon, M. (2004, December 6). Interview with Michael Donilon, media producer for Kerry/Edwards, Washington, DC.
5. Dyck, J. (2004, December 7). Interview with Jim Dyck, communications director, Republican National Committee, Washington, DC.
6. Fabrizio, T. (2004, November 4). National survey results from Fabrizio, McLauglin & Associates. Alexandria, VA: Author.
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8. Juster, D. (2004, November 19). Interview with Danny Juster, media time buyer for GMMB, Washington, DC.
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10. Kurtz, H. (2004, October 20). Some Kerry spots never make the air. Washington Post, p. 96.
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14. O'Connor, A. (2004, December 17). Interview with Ashley O'Connor, media producer for Bush/Cheney, Washington, DC.
15. Progress for America. (2004, November 3). Memorandum regarding progress for America quick facts, Washington, DC.
16. Public Opinion Strategies. (2004, November 3). Memorandum regarding post-election survey findings, Arlington, VA.
17. Putnam, M. (2004, December 9). Interview with Mark Putnam, media producer for the Democratic National Committee, Washington, DC.
18. Reed, R. (2004, November 16). Interview with Rick Reed, media producer for Swift Boat Veterans for Truth, Alexandria, VA.
19. Schriefer, R. (2004, December 14). Interview with Russ Schriefer, media producer for Bush/Cheney, Washington, DC.
20. Shrum, B. (2004, December 13). Interview with Bob Shrum, creative director for Kerry/Edwards, Washington, DC.
21. Tienowitz, I. (2004a, October 4). Big budget busts: Where Kerry's ad team went wrong. Advertising Age, pp. 4, 84.
22. Tienowitz, I. (2004b, November 8). Kerry dropped the ball on branding. Advertising Age, p. 6.
23. Tracy, E. (2004, November 11). Interview with Evan Tracy, president of TNS media intelligence/cmag, Arlington, VA.
24. Walsh, R. (2004, November 30). Interview with Redmond Walsh, creative director of The Media Fund, Washington, DC
25. Zimmerman, B. (2004, November 22). Interview with Bill Zimmerman, creative director of Move-On, Santa Monica, CA.