What's in a brand?

Marketing Management

Volumn 13, Issue 3, 2004, Pages 22-28

  Haigh, David ^a   Knowles, Jonathan ^a  

^a Brand Finance ^*  (United States)

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EID: 2642531706     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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