Reasoning or reacting to others? How consumers use the rationality of other consumers

Brain Research Bulletin

Volumn 67, Issue 5, 2005, Pages 438-442

  Pelzmann, Linda ^a   Hudnik, Urska ^a   Miklautz, Michaela ^a  

^a UNIVERSITY OF KLAGENFURT   (Austria)

Author keywords

Consumers; Markets; Neuroeconomics

Indexed keywords

BEHAVIOR; CONFERENCE PAPER; CONSUMER; EUPHORIA; EXPECTATION; HEALTH ECONOMICS; HUMAN; INFORMATION; MARKET; MARKETING; PERCEPTION; PRIORITY JOURNAL;

ADAPTATION, PSYCHOLOGICAL; BRAIN; COGNITION; CONSUMER SATISFACTION; DECISION MAKING; EMOTIONS; HUMANS; MORALS; MOTIVATION; SOCIAL BEHAVIOR;

EID: 26244433655     PISSN: 03619230     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.brainresbull.2005.06.007     Document Type: Conference Paper

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