J. Walter Thompson, the Good Neighbor Policy, and lessons in Mexican business culture, 1920-1950

Enterprise and Society

Volumn 5, Issue 2, 2004, Pages 254-280

  Moreno, Julio E ^a,b  

^a UNIVERSITY OF SAN FRANCISCO   (United States)

^b LIBRARY OF CONGRESS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 25844509968     PISSN: 14672227     EISSN: 14672235     Source Type: Journal    
DOI: 10.1093/es/khh032     Document Type: Review

References (22)

1. Becker, Marjorie. Setting the Virgin on Fire: Lázaro Cárdenas, Michoacán Peasants, and the Redemption of the Mexican Revolution. Berkeley, Calif., 1995.
2. Borden, Neil H. The Economic Effects of Advertising. Chicago, 1942.
3. Brandenburg, Frank. The Making of Modern Mexico. Englewood Cliffs, N.J., 1964.
4. Camp, Roderic A. Entrepreneurs and Politics in Twentieth-Century Mexico. New York, 1989.
5. Derossi, Flavia. El Empresario Mexicano. Mexico City, 1977.
6. Johns, Michael. The City of Mexico in the Age of Díaz, Austin, Texas, 1997.
7. Laird, Pamela Walker. Advertising Progress: American Business and the Rise of Consumer Marketing. Baltimore, Md., 1998.
8. Lomnitz, Larissa Aldler, and Marisol Pérez-Lizaur. A Mexican Elite Family, 1820-1980. Princeton, N.J., 1987.
9. Moreno, Julio E. Yankee Don't Go Home! Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950, Chapel Hill, N.C., 2003.
10. Niblo, Stephen. Mexico in the 1940s: Modernity, Politics, and Corruption, Wilmington, Del., 1999.
11. O'Brien, Thomas F. The Revolutionary Mission: American Enterprise in Latin America, 1900-1945. Cambridge, U.K., 1996.
12. Pike, Fredrick B. The United States and Latin America: Myths and Stereotypes of Civilization and Nature, Austin, Texas, 1992.
13. Pope, Daniel. The Making of Modern Advertising. New York, 1983.
14. Rosenberg, Emily S. Financial Missionaries to the World: The Politics and Culture of the Dollar Diplomacy, 1900-1930. Cambridge, Mass., 1999.
15. Spenser, Daniela. The Impossible Triangle: Mexico, Soviet Russia, and the U.S. in the 1920s. Durham, N.C., 1999.
16. Von Mentz, Brígida, et al., eds. Los empresarios alemanes, el tercer reich y la oposición de derecha a Cárdenas, Mexico City, 1988.
17. Wood, James Playsted. The Story of Advertising, New York, 1958.
18. Woodward, James P. "Marketing Modernity: The J. Walter Thompson Company and North American Advertising in Brazil, 1929-1939." Hispanic American Historical Review 82 (May 2002): 251-493.
19. J. Walter Thompson Company Archives in the John W. Hartman Center for Sales, Advertising, and Marketing History, Rare Book, Manuscript, and Special Collections Library, Duke University, Durham, N.C.
20. Sidney Ralph Bernstein Papers
21. E. G. Wilson Papers
22. U.S. National Archives and Records Administration, College Park, Md.