Institutional entrepreneurship ‐ A panacea for universities‐in‐transition?

European Journal of Marketing

Volumn 34, Issue 11-12, 2000, Pages 1315-1337

  Liu, Sandra S ^a   Dubinsky, Alan J ^b  

^a HONG KONG BAPTIST UNIVERSITY   (Hong Kong)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Entrepreneurship; Funding; Marketing strategy; Strategic management; Universities

Indexed keywords

EID: 25844494461     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560010348470     Document Type: Article

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