Solving business problems through the creative power of the arts: Catalyzing change at Unilever

Journal of Business Strategy

Volumn 26, Issue 5, 2005, Pages 14-21

  Boyle, Mary Ellen ^a   Ottensmeyer, Edward ^b  

^a CLARK UNIVERSITY   (United States)

^b CLARK UNIVERSITY   (United States)

Author keywords

Arts; Creative thinking; Innovation; Learning; Management strategy; Organizational change

Indexed keywords

EID: 25844485573     PISSN: 02756668     EISSN: None     Source Type: Journal    
DOI: 10.1108/02756660510620725     Document Type: Review

References (1)

1. Darsø, L. (2004), Artful Creation: Learning-Tales of Arts-in-Business, Samfundslitteratur, Frederiksberg.