Marketing in an emerging consumer society: Character images in China's consumer magazine advertising

Asia Pacific Business Review

Volumn 3, Issue 3, 1997, Pages 105-117

  Zhou, Nan ^a   Meng, Linming ^b  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b XIAMEN UNIVERSITY   (China)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 25844469946     PISSN: 13602381     EISSN: None     Source Type: Journal    
DOI: 10.1080/13602389700000006     Document Type: Article

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