Stakeholders in a hybrid market: the example of air business passenger travel

European Journal of Marketing

Volumn 33, Issue 9-10, 1999, Pages 844-858

  Mason, K J ^a   Gray, R ^b  

^a CRANFIELD UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF PLYMOUTH   (United Kingdom)

Author keywords

Business travel; Decision making unit; Europe; Marketing strategy; Stakeholders

Indexed keywords

EID: 25844459145     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090569910285779     Document Type: Article

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