Consumer responses to English accent variations in advertising

Journal of Global Marketing

Volumn 18, Issue 3-4, 2005, Pages 143-165

  Lalwani, Ashok K ^a   Lwin, May ^b   Li, Kuah Leng ^c  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

^b NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^c NUS ^*

Author keywords

Accents; Attitude to the ad; Purchase intentions; Source credibility; Spokesperson characteristics

Indexed keywords

EID: 25444508290     PISSN: 08911762     EISSN: None     Source Type: Journal    
DOI: 10.1300/J042v18n03_07     Document Type: Review

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