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Volumn 17, Issue 3, 2005, Pages 346-361

Can you judge a questionnaire by its cover? The effect of questionnaire cover design on mail survey response

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EID: 24644517491     PISSN: 09542892     EISSN: None     Source Type: Journal    
DOI: 10.1093/ijpor/edh067     Document Type: Review
Times cited : (9)

References (15)
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    • Biel, A.L.1
  • 3
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  • 7
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    • The influence of pre-notice vs. follow-up letters on response rates to mail surveys under varied conditions of salience
    • Paper presented at the, Fort Lauderdale, FL
    • Dillman, J. J., Dillman, D. A., Baxter, R., Petrie, R., Miller, K., & Carley, L. (1995). The influence of pre-notice vs. follow-up letters on response rates to mail surveys under varied conditions of salience. Paper presented at the American Association for Public Opinion Research Conference, Fort Lauderdale, FL.
    • (1995) American Association for Public Opinion Research Conference
    • Dillman, J.J.1    Dillman, D.A.2    Baxter, R.3    Petrie, R.4    Miller, K.5    Carley, L.6
  • 8
    • 24644439032 scopus 로고    scopus 로고
    • Memory and likeability: Keys to understanding ad effects
    • July/August
    • Du Plessis, E. (1998, July/August). Memory and likeability: Keys to understanding ad effects. Admap, 42-46.
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    • Du Plessis, E.1
  • 9
    • 24644512066 scopus 로고    scopus 로고
    • The effect of questionnaire cover design in mail surveys
    • Gendall, P. (1996). The effect of questionnaire cover design in mail surveys. Marketing Bulletin, 7, 30-38.
    • (1996) Marketing Bulletin , vol.7 , pp. 30-38
    • Gendall, P.1
  • 10
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    • The effect of contrasting cover designs on the response to a mail survey
    • Gendall, P. (1999). The effect of contrasting cover designs on the response to a mail survey. Australasian Journal of Market Research, 7 (1), 3-12.
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    • Gendall, P.1
  • 11
    • 24644501554 scopus 로고    scopus 로고
    • The effect of likeability in questionnaire cover design on mail survey response rates
    • Paper presented at the, Montreal, Canada
    • Gendall, P. (2001). The effect of likeability in questionnaire cover design on mail survey response rates. Paper presented at the American Association for Public Opinion Research Conference, Montreal, Canada.
    • (2001) American Association for Public Opinion Research Conference
    • Gendall, P.1
  • 12
    • 0034257507 scopus 로고    scopus 로고
    • Leverage-saliency theory of survey participation: Description and illustration
    • Groves, R. M., Singer, E., & Corning, A. (2000). Leverage-saliency theory of survey participation: Description and illustration. Public Opinion Quarterly, 64, 299-308.
    • (2000) Public Opinion Quarterly , vol.64 , pp. 299-308
    • Groves, R.M.1    Singer, E.2    Corning, A.3
  • 15
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    • Effects of a final telephone reminder and questionnaire cover design in mail surveys
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    • Nederhoff, A.J.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.