The integration of direct marketing and field sales to form a new B2B sales coverage model

Journal of Interactive Marketing

Volumn 18, Issue 2, 2004, Pages 62-74

  Coe, John M ^a  

^a Sales and Marketing Institute   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442606486     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20005     Document Type: Article

References (2)

1. Reichheld, F.F. (1996). The Loyalty Effect (pp. 4, 209-115). Harvard Business Press.
2. Walther, G.R. (1994). Upside-Down Marketing (p. 76). McGraw-Hill, Inc.