Insights into closeness of relationship as determinant of trust within marketing channels

Journal of Marketing Channels

Volumn 7, Issue 1-2, 1999, Pages 29-51

  Sánchez Pérez, Manuel ^a   Mollá Descals, Alejandro ^b  

^a UNIVERSITY OF ALMERÍA   (Spain)

^b UNIVERSITY OF CASTILLA LA MANCHA   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24344483746     PISSN: 1046669X     EISSN: 15407039     Source Type: Journal    
DOI: 10.1300/J049v07n01_02     Document Type: Article

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