In favor of closer ties

Journal of Marketing Research

Volumn 42, Issue 3, 2005, Pages 255-

  Johnson, Richard M ^a  

^a Sawtooth Software Inc ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 24344476357     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.2005.42.3.255     Document Type: Review

References (2)

1. Green, Paul E. (2005), "Theory and Practice Go Hand in Hand: A Tribute to Richard Johnson's Contributions to Marketing Research Methodology," Journal of Marketing Research, 42 (August), 254.
2. Huber, Joel (2005), "What Has Marketing Learned from Richard Johnson?" Journal of Marketing Research, 42 (August), 250-53.