The evolution of customer loyalty strategy

Journal of Consumer Marketing

Volumn 22, Issue 5, 2005, Pages 284-286

  Duffy, Dennis L ^a  

^a Emergence   (United States)

Author keywords

Continuing development; Customer loyalty; Marketing strategy

Indexed keywords

EID: 24144486575     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760510611716     Document Type: Article

References (0)