Distinguishing between feelings and emotions in understanding communication effects

Journal of Business Research

Volumn 58, Issue 10, 2005, Pages 1426-1436

  Hansen, Flemming ^a  

^a Department of International Economics and Management   (Denmark)

Author keywords

Communication effects; Emotions; Low involvement information processing; Peripheral information processing

Indexed keywords

EID: 23944437637     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2003.10.012     Document Type: Article

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