Empirical investigation of word-of-mouth phenomena in markets: A software agent approach

WSEAS Transactions on Computers

Volumn 4, Issue 8, 2005, Pages 987-994

  Neri, Filippo ^a  

^a UNIVERSITY OF EASTERN PIEDMONT   (Italy)

Author keywords

Agent based simulation; Consumer behavior; Fast moving consumer good market

Indexed keywords

COMPUTER SIMULATION; CONSUMER PRODUCTS; DECISION THEORY; ELECTRONIC COMMERCE; MARKETING; STATISTICAL METHODS; VIRTUAL REALITY;

AGENT-BASED SIMULATION; CONSUMER BEHAVIOR; FAST MOVING CONSUMER GOOD MARKET; WORD-OF-MOUTH PHENOMENA;

SOFTWARE AGENTS;

EID: 23444451592     PISSN: 11092750     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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