Anchoring and transaction utility: Evidence from on-line auctions

Applied Economics Letters

Volumn 11, Issue 5, 2004, Pages 307-310

  Dodonova, Anna ^a   Khoroshilov, Yuri ^a  

^a UNIVERSITY OF OTTAWA   (Canada)

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EID: 2342655895     PISSN: 13504851     EISSN: None     Source Type: Journal    
DOI: 10.1080/1350485042000221571     Document Type: Article

References (4)

1. Northcraft, G. B. and Neale, M. A. (1987) Experts, amateurs, and real estate: an anchoring and adjustment perspective on property pricing decisions, Organizational Behavior and Human Decision Processes, 39, 84-97.
2. Russo, J. E. and Shoemaker, P. J. H. (1989) Decision Traps, Simon and Schuster, New York.
3. Thaler, R. H. (1985) Mental accounting and consumer choice, Marketing Science, 4, 199-214.
4. Tversky, A. and Kahneman, D. (1974) Judgment under uncertainty: Heuristics and biases, Science, 185, 1124-31.