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Volumn 42, Issue 4, 2004, Pages 426-428

Perceived value - The mistaken identity: Comment on "An examination of the construct of perceived value for the prediction of golf travellers' intention to revisit" by Petrick and Backman

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EID: 2342646834     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/0047287504263039     Document Type: Article
Times cited : (5)

References (6)
  • 1
    • 0001878819 scopus 로고
    • A paradigm for developing better measures of marketing constructs
    • February
    • Churchill, G. A., Jr. (1979). "A Paradigm for Developing Better Measures of Marketing Constructs." Journal of Marketing Research, 16 (February): 64-73.
    • (1979) Journal of Marketing Research , vol.16 , pp. 64-73
    • Churchill Jr., G.A.1
  • 2
    • 0032391668 scopus 로고    scopus 로고
    • The effect of price-comparison advertising on buyers' perception of acquisition value, transaction value, and behavioral intentions
    • April
    • Grewal, D., K. B. Monroe, and R. Krishnan. (1998). "The Effect of Price-Comparison Advertising on Buyers' Perception of Acquisition Value, Transaction Value, and Behavioral Intentions." Journal of Marketing, 62(April): 46-59.
    • (1998) Journal of Marketing , vol.62 , pp. 46-59
    • Grewal, D.1    Monroe, K.B.2    Krishnan, R.3
  • 3
    • 0002538329 scopus 로고
    • Consumer research: How valid and useful are all our consumer behavior research findings? A state of the art review
    • April
    • Jacoby, J. (1978). "Consumer Research: How Valid and Useful Are All Our Consumer Behavior Research Findings? A State of the Art Review." Journal of Marketing, 42 (April): 87-96.
    • (1978) Journal of Marketing , vol.42 , pp. 87-96
    • Jacoby, J.1
  • 5
    • 0002344077 scopus 로고
    • Reliability: A review of psychometric basics and recent marketing practices
    • February
    • Peter, J. P. (1979). "Reliability: A Review of Psychometric Basics and Recent Marketing Practices." Journal of Marketing Research, 16 (February): 6-17.
    • (1979) Journal of Marketing Research , vol.16 , pp. 6-17
    • Peter, J.P.1
  • 6
    • 0036053233 scopus 로고    scopus 로고
    • An examination of the construct of perceived value for the prediction of golf travelers' intentions to revisit
    • August
    • Petrick, J. F., and S. J. Backman. (2002). "An Examination of the Construct of Perceived Value for the Prediction of Golf Travelers' Intentions to Revisit." Journal of Travel Research, 41 (August):
    • (2002) Journal of Travel Research , vol.41 , pp. 38-45
    • Petrick, J.F.1    Backman, S.J.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.