Marketing with reliability and maintainability: The business case for hiring a reliability engineer when there are no R&M requirements

Proceedings of the Annual Reliability and Maintainability Symposium

Volumn , Issue , 2004, Pages 480-484

  Brall, Aron ^a,b  

^a UNOVA Company   (United States)

^b Div UNOVA Indust Automat Systems   (United States)

Author keywords

Business Model; Marketing; Reliability Management; Reliability Requirements

Indexed keywords

CONSUMER ORGANIZATIONS; FAILURE RATE; PROFESSIONAL RELIABILITY; WARRANTY; BUSINESS CASE; BUSINESS MODELING; MARKET DRIVEN; MARKETING DEPARTMENTS; RELIABILITY ENGINEERING; RELIABILITY ENGINEERS; RELIABILITY MANAGEMENT; RELIABILITY REQUIREMENTS;

COMMUNICATION CHANNELS (INFORMATION THEORY); COSTS; MARKETING; PROBLEM SOLVING; PRODUCT DEVELOPMENT; SALES; SOCIETIES AND INSTITUTIONS; COMMERCE; MAINTAINABILITY; QUALITY CONTROL;

RELIABILITY THEORY; RELIABILITY;

EID: 2342510244     PISSN: 0149144X     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

References (2)

1. Harrington, H. James, "Performance Improvement: Six Sigma's Long-Term Impact", Quality Digest, June 2001, p.16.
2. Brail, Aron, "Institutionalizing Reliability and Maintainability in the Industrial/ Commercial Organization", Proceedings of Annual Reliability and Maintainability Symposium, 2001, IEEE, pp.129-132