Is the price really right?

Marketing Management

Volumn 14, Issue 3, 2005, Pages 8-9

  Wyner, Gordon A ^a,b  

^a Millward Brown ^*

^b Executive Committee   (United States)

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EID: 22144487406     PISSN: 10613846     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Review

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